Life is all about choices, my gentle friends – cause and effect. Some decisions, however, are harder than others. Some need a [...]
For those of you who know me, the mere mention of an Epoxy board is enough to get me rolling my eyes in disgust, and usually followed by some diatribe about them being kook machines, who’s ever won a world title on one?*, they’re a bitch to fix etc etc. I’ve ridden epoxy boards. Twice in fact, and they’ve hit me in the face on both occasions. And I’ve done one good turn on them, so that’s that to be honest.
ASB MAGAZINE: 34 year old Sunshine Coast entrepreneur Louise Dever has launched Australia’s first locally-made fully eco-friendly, performance surfboard, NOTOX. Dever is focused on raising awareness about the potentially harmful practices in surfboard-making and bring governance to a largely unregulated industry.
We have to praise and embrace the eco and sustainable movement that’s happening all around us, how ever weird and bizarre, even the concepts that look unusual to what we might be accustomed to. This is especially true within the surfing industry and in particular the materials used to make surfboards, which are highly toxic and mostly non-recyclable.
Promotional film for Notox. An innovative French surf brand creating a new generation of ecological boards. Client: Green Waves – Notox Production: Jablon Productions Production Coordinator: Lucas Levézac (Notox) Camera: Toma Jablon & Pierre Pomiers (Notox) Edit & Graphics: Toma Jablon visit NOTOX.FR